Social media advertising platforms provide valuable audience data. Users may not realize it, but they are constantly providing platforms with information about what they like most, what’s going on in their lives, the profiles they interact with the most, and the websites they visit.
The platforms then provide this data to advertisers, who invest money in targeted ads and gain the power to reach the audience they want. This way, advertising investments become much more efficient and generate more profitability.
How to do Marketing on Social Media?
For a long time, brands were seen as interlopers on cambodia phone number list social media. After all, these platforms were created to connect people, not businesses.
However, brands – in addition to being part of people’s lives, who like to know everything about them – are very well received because, by investing in advertising, they monetize the social media business model.
Nowadays, social media does not exist without the presence of brands. However, only companies that understand this environment and plan their operations can achieve success. They need to define a social media strategy to achieve their marketing goals.
Below you will find the main tips to help you create high-performance strategic planning for your social networks.
Define your strategic objectives for social media marketing
The first step in planning an effective social media strategy is to define your goals. Social media helps your business achieve a number of different objectives. Generally speaking, you can aim to:
- increase brand reach or recognition ;
- increase brand engagement;
- drive traffic to the website , blog or ecommerce;
- generate leads and subscriptions;
- increase sales;
- build a community for the brand;
- provide customer service ;
- monitor conversations about the brand.
Choose one or more of the goals we mentioned above to start your social media planning. These are the ones that will guide your decisions.
When you set your goals, you need to know which metrics or KPIs you need to monitor to see if you’re on the right track. If you want sales, for example, you need to track conversions on your site. So, factor that into your planning.
Create a buyer persona
The buyer persona is also one of the pillars contributors are effectively writing free content of Marketing on social networks. Maybe you already have a defined target audience for your Marketing strategies, right? You know that:
- you need to talk to people of a certain gender;
- in a certain age group;
- who live in a certain place;
- who have certain habits in common, for example that they enjoy sports.
But you know:
- How to talk to these people?
- Through which channels do they obtain information and interact with others?
- What formats do you use to consume content (text, video, audio, etc.)?
- At what times of the day do you use social media?
- What are their interests that you can help with?
- What are your needs and questions in life?
- How can your product and experience be useful to them?
These are the questions that this fictitious profile,job data created based on information from your real customers, will answer. It is with your company’s buyer persona that your content will be communicated.
While target audiences are important in driving your marketing decisions, they are shallow, generic, and don’t delve into human behavior.
However, on social media you interact with individuals and you need to get to know them better to establish real communication. That is precisely what the buyer persona is for.
Define the most appropriate social networks for the brand
There are currently several social networks, but the brand does not have to be on all of them.
Managing multiple profiles at once is exhausting, time-consuming, staff-intensive, and resource-intensive. It’s also often ineffective, because your audience may not even be on certain social networks. So, in the end, you may not do well on any network at all.
You need to analyze which social networks are the most appropriate for your business, your audience the capacity of your team. Later on, we will learn about the