After all, advertis on their channels, and their reputation is closely link to the reliability of their tips. This way, the consumer can have more accurate and personaliz information for their profile.
On the other hand, this proximity leads to the sharing of a lot of personal information. Therefore, influencers and brands ne to take measures to prevent the misuse of data. For example, conversations between followers and influencers cannot be shar with companies without authorization.
Links with directions to virtual stores
Links to online stores may seem innocent, but they involve sharing a lot of personal data. When a person clicks on an ad on social mia, the advertiser may have access to their gender, location, age, race, etc.
This makes it easier to segment marketing strategies, but it can violate an individual’s privacy if your company does not have a policy that establishes ethical limits for the use of information. Otherwise, a violation of the LGPD may occur .
What does the past say about india email list the future of social mia?
The year 2019 represent a major crisis for the largest social mia company today, Facebook. In a major scandal, investigations discover that it was monitoring and selling user data without proper consent.
This had a significant impact on
US elections. After all, the Trump campaign hir the services of a Big Data company call Cambridge Analytics. It monitor a large part of the virtual interactions of Facebook users, creating a profile of voters and defining which issues were most sensitive to them.
From this, it was how do you find a sponsor? possible to target content — often fake news — that would have greater repercussion among them. For example, news that characteriz candidate Hillary Clinton afb directory as “pro-abortionist” or “infanticide” was sent to the evangelical public, while defamation about the misappropriation of funds from social programs was sent to low-income black people.