The family attributes the success on the foreign market to two factors. Firstly, the competition in the niche was small: there are not many toys with detail painting on the market. Secondly, the entry of the Smolensk workshop into the foreign market coincid with a wave of interest in wooden children’s toys in South Korea and Singapore.
A large share of sales also came from the USA
Alyona says that at that time, toys were sent abroad in boxes. Before the New Year, I went to the post office three times a week and deliver 15-18 parcels. That was 45-50 parcels a week and about 200 in the months before Christmas.
Most often, we sent small packages weighing up to two kilograms
It was an interesting time: you open your phone in from the USA, Singapore, Australia or South Korea . Vladimir Mikheev, founder of the workshop As a result, the workshop’s turnover grew to 7.5 million rubles per year. This allow the entrepreneurs to cash app database significantly expand their staff: two workers cut out toys, and 15 painters and artists paint the figurines.
Return to the Russian market
Then came February 2022. The workshop was left without its usual sales channels and logistics schemes. The Mikheyevs say that they did not immiately how to resist fake dlrs? realize what had happen and lost a lot of time trying to maintain their usual sales methods. “We look back for a long time, although we ne to turn in the other direction,” Vladimir admits.
Materials on the topic Magical wooden toys from
A workshop in the Russian North Ancient images of northern culture in the works of Cherepovets masters. The workshop return to the Russian market, which had chang over the three years that Smolensk craftsmen had been trading abroad. Domestic orders tg data never disappear, but they made up 10% of the total volume.