As the Internet continues to penetrate into people’s lives, the Internet has become an indispensable part of people’s lives. A survey conduct by a guarantee company in markets in the Asia-Pacific region found that each Hong Kong resident spends an average of more than hours a day online. Internet should not be underestimat . I have discuss the use of social m ia monitoring to help manage online reputation, but this time I would like to share with you a case study of how to transform the Internet craze into opportunities through social m ia monitoring.
The incident start when a netizen
post a post in the form of lyrics on the Golden Forum on August , 0 , which said “Chickens, all chickens”. Unexpect ly, it remind everyone of Richard Clayderman’s piano masterpiece “W ding in a Dream”, and this idea became a hot topic on the Internet. On August , some Internet celebrities such as Pan Cai Yingzi shar a video of themselves playing and singing the song, which heat up the incident. The video was also widely circulat , repost and discuss on the Internet.
While everyone was expecting KFC
which sells fri chicken, to make a move, its competitor bc data vietnam McDonald’s took the lead and successfully “pull money” by posting on Facebook on August , creating a huge response. In addition to the extremely high engagement rate, the social m ia monitoring data behind this post is even more worthy of our attention.
The author analyz the data during
the “All Chicken” phenomenon and found that KFC’s search first clients come to the marketplace volume has always been higher than McDonald’s. However, after McDonald’s Facebook successfully pump water on August , McDonald’s search volume revers for the first time, and even began to significantly exce KFC after August , successfully bringing more discussion to the brand. In addition, the powder data author also notic that some netizens left comments mentioning some negative word of mouth reports about McDonald’s in the past, such as the ice cream machine was not clean and McNuggets were high in fat,