which also cleverly gave McDonald’s an opportunity to clarify. cream machine through their social m ia, proving that it was clean regularly; and quot the standards of nutritionists to point out the nutritional table of food, etc., warning people not to eat too much, which chang the image of netizens. It can be seen that making good use of the Internet craze and hitting the hot spot can be transform into more opportunities for brand development.
Traditional print m ia did not widely
mention the incident until August 8, but the incident has cool down a lot. In the past, social hot topics dominat by the m ia are now brew and explod through Facebook, YouTube, discussion forums, etc., and finally “push to the newspapers.” The role of the Internet is becoming more and more important, and opportunities are everywhere. If more resources are invest , combin with social m ia monitoring, and fleeting opportunities are seiz to reach target customers, huge benefits can be brought to the brand at any time. Of course, brands must also manage carefully and build word of mouth to avoid being refut by savvy netizens.
In addition, we also ne to talk about Pure Play
Traditional online business methods have no offline model. Amazon has integrat online and offline channels. Amazon start out by selling books, but because the shipping rich people database cost was very high, it was not very popular in Hong Kong. Later, the shipping cost problem was solv , and a large number of books were shipp to Hong Kong.
The shipping cost was naturally
cheaper, which increas its appeal to consumers and to customers It’s basically prov that this marketing model was feasible. So when we look at a business, we should first look at its business model and understand its profit model.
Many Hong Kong companies have actually reach powder data the level of single online business, and the capital requir is also very small. Opening a website is up to the individual. There is a saying that there are cheap ones and expensive ones.