There has been more digital transformation than any of us could have imagined in the past. Many businesses are embracing digital Digital Trends platforms to stay connected with their customers.
It uses instant messaging to chat in real time, 24 hours a day, 7 days a week, with both your customers and website visitors.
How does this contribute to digital trends
Let’s start with the growth in internet usage. As of Q3 2020, there are nearly 5 billion internet users worldwide. And you’d be remiss not to take advantage of these amazing statistics.
Join netherlands cell phone number list as we take a look at four key digital trends that highlight actionable opportunities for you to increase customer engagement and revenue.
Chatbots
Chatbots, short for chatterbot, more commonly known as “live chat,” is an AI feature that businesses can embed on their websites.
Chatbots act as virtual assistants that provide excellent customer service by performing automated and repetitive tasks. This means you can focus on other aspects of your business while the chatbot handles your questions.
Programmatic advertising
Programmatic advertising is the buying and selling of advertising inventory in real time through an automated bidding system.
This digital trend has penetrated into various areas like basic communication, product recommendations, Email personalization, and content creation. This will also allow you to profile your customers coming from your social media platforms and reach them with relevant ads.
Voice search and smart speakers
Most of us can agree that locationsinstagram advertising: locations in one way or another, Siri and Alexa have made our lives easier. Especially for millennials and Gen Z, who love to find a good hangout spot online without lifting a finger.
Businesses need to adapt because if talking is the new typing, then you should optimize your website content for voice search. This year alone, more than half of all internet searches were conducted via voice search.
This means that in 2021, consumers will want to get answers while talking to their smart speakers, cars.
Geo-fencing
Geo-fencing allows for real-time ad targeting based on a user’s location.
Geo-fencing ads work when job data a user enters a certain area that has been geo-targeted by a specific business. For example, Burger King, the user will then see an ad or receive a push notification. From Burger King when they are within the perimeter of the geo-targeted location.
This is an important digital trend to keep in mind as it can save you a lot of money on advertising. You are not only showing ads but you are also targeting people within reach and converting them into paying customers.