google search console pages Here you’ll see the blog posts that are garnering the top clicks/impressions on Google search results. You can even search for a particular blog post by clicking on the inverted triangle on the upper right side corner of the table to filter the results. From these two essential tools alone, you’ll be able to determine which blog posts are underperforming and have them updated AND enhanced immediately. So, how do we do it? you’ve determined which blog posts you’ll be updating, you will need to know where to start. I’ve actually written in the past about content augmentation and how to improve an old blog post’s reach.
So, I’ll only be including recent and timely
strategies that I haven’t written about yet in my other posts. Serving intent Intent should now be the primary focus in blog writing when you’re trying to make your posts rank. Historically, keyword optimization was more technical and straightforward where you just needed to put in the keywords in the title tag, meta description, H1, and the body of your content. But as times have changed and Google has continuously improved their machine learning algorithms and content understanding capabilities, serving the right intent for your target keyword is more important than ever. The buzzword for the industry in recent years is “LSI keywords” while this may hold some importance to some extent, it doesn’t necessarily help you with serving intent.
Why? Because in a nutshell, latent semantic
indexing keywords are terms that are conceptually related to your target keyword—so if you’re already writing about your keyword topically—which you should, not focusing on the particular keyword, but the overall topic it covers, you’re automatically targeting LSI keywords without having to research, think, focus, and write about them. Knowing semantic search and serving intent—through manually checking what kind of pages is Google ranking for your target topic or keyword—will not only help you save time and effort but will also help you in determining if you will rank well. There have been many instances in the past where my team and I wrote about a specific keyword or topic while not checking the search results for them.
What happened was we were not able to
rank well for a considerable amount of time because the search results were serving category and product pages instead of content-heavy pages. If we had just understood the right intent to serve, we wouldn’t have had to rewrite and repeat efforts which took more time and energy. Republishing Republishing (and updating) sounds simple but is still an underrated tactic for updating old blog posts. Blog writing doesn’t always have to be about completely new topics, it can be about republishing articles. There are some blog posts that are so outdated that their contents are not even applicable to today’s day and age. Republishing and updating the information contained in that blog post does not only improve its freshness signals but it’s also an opportunity for you to gain more valuable traffic by having otherwise useless blog posts turn into a traffic-attracting one.
For example, here’s a blog post I updated
a while back: 10 things you need argentina phone number library to stop doing in your marketing emails This was published in 2015 and I noticed that some of the things I wrote about were already outdated. So I added two more factors and updated the content to be more relevant and accurate. Technical factors This is the easiest and most used tactic for updating old, underperforming blog posts. If you believe that the information of your old blog post is still sufficiently applicable to today’s time, then maybe it just needs a refresher. Maybe your title tag isn’t attracting clicks? Or your meta description doesn’t necessarily imply what the page is about which is why users don’t click on your search results.
Changing them to become more appealing
and adding timely and informative content will sometimes do the trick. Through tactics like the ones I’ve mentioned and the ones I’ve written about before, we’ve achieved more traffic count. One of the best examples I can show is an old and underperforming client blog post that jumped right into their top 10 most visited pages over the course of a year: We did a mix of the tactics I’ve mentioned and optimized the page to be eligible for the featured snippet position. In a matter of a few months, it already gained traffic that’s immensely better than the numbers it used to have. Once it reached the featured snippet spot, it only enjoyed a larger number.
We all know that the goal of SEO is to get to
the top of Google’s search results so you check out tips for creating a good marketing plan focus on optimizing your website as much as you can. But what people tend to look at times is that before you get to the top, you need to fight against 10 or more other websites who are also trying to fight for the same keyword you are targeting. Competitor Analysis is a great way of finding strategies your competitors use and then you use it against them or better yet, create better strategies than those. There are two situations here. First, you are trying to get higher rankings so you are studying your competitors to find out what works for them.
And second, you are at the top and you
would like to increase your lead from your egypt data competitors. Whatever your situation is, doing a competitor analysis can definitely help you improve your existing strategies and give your competitors headaches. Tools you will be needing Backlinks Checker On-page SEO Crawler Keyword Research Tool You can use any tool in your toolbox as long as they have any of the following features. But in case you don’t have them yet, I highly recommend the following tools as I use them personally. SEMRush – SEMRush is an all-in-one marketing tool that provides a comprehensive website and traffic analysis. Click here for a 7-day free trial Mangools – Complete set of absolutely love their keyword research tool KWFinder.