For example, in the early years, R Bull want to understand and target millennial consumers, so it work with data intelligence company of consumer preferences through data, and to understand why young consumers buy R Bull, how they buy it, when they buy it, etc. Data reveals consumers’ consumption habits, so companies can strengthen sales channels or improve problems in a target manner, build closer relationships with the younger generation, and bring more profits to R Bull.
Companies can use Social Listening
to obtain and analyze data, thereby obtaining information such as brand reputation, competitor analysis, industry market trends, effectiveness analysis after advertising, and response after emergencies. In today’s volatile situation, companies will be more cautious, first using data to understand the macro network situation, and then deciding on future marketing strategies.
KOLs are not all about glory. They also
ne to be careful with their words and actions behind the spotlight.
As mention above, the future trend of Internet celebrities will gradually shift from the popular Key Opinion Leaders (KOL) to Micro-influencers. However, it is undeniable that KOLs are still the objects of public pursuit and expectation.
A survey of hundr s of children was conduct earlier, and nearly 0% of the respondents express their desire to become a KOL, hoping that more people would know them and show their talents in front of everyone, just like Ben Sir and Da Ge. Or many people would even think that the benefit employment database of becoming a KOL is that it is easy to get sponsorship from brands, including money and products, and achieve the effect of gaining both fame and fortune.
However, behind the glory of KOLs
the price is often that they ne to be more careful in from the basics to the latest handling their personal words and de s and moral behavior. After all, they are like semi-public figures. If they are not careful, they can create a disaster at any time in this new era of online marketing. Because powder data after the prevalence of social m ia, all the small groups on the Internet can quickly unite and discuss a hot topic, turning into a huge force.