1 Cocktail menu with recipes
It is convenient when the site has all the necessary information that relates to the product of your subject. Create a page with cocktail recipes that can be prepared using your drink.
2 Detailed description of the productDon’t skimp on information. Tell in detail about the product you offer: write the history of the brand, the ingredients included in the composition.
3 Huge “live” photos
Using live photography will engage a large number of users and bring back memories of something close to them. I am talking about photos that convey people’s emotions.4 Menu – puzzleA convenient and compact option. Design the ability to navigate the site using a puzzle: place a puzzle at the bottom of the page, by clicking on which you can decide which block to open.
5 Moving block with assortment
To save space on the site, use a moving feed. Place images with products in a row and set it to slow scrolling. When you hover over the desired product, the feed will stop and increase the selected position.
6 Design as a work of art
Work on the design elements, think through the color scheme, fonts. This does not mean that the site should be decorated with all the colors of hong kong telegram data the rainbow. Choose 2-3 colors and play with smooth transitions. Let the pages of the site cause aesthetic pleasure and a desire to return again.
7 History of the company’s development
If these are branded drinks that are loved and known, the history of its creation and development will certainly be interesting. And if you use infographics, you will get a visual journey through time 🙂
8 Large format product image
Alcoholic beverages are not the kind of products that should be depicted in miniature form. The product image should convey the effect of presence next to the user. Post a photo with the closest possible dimensions of the product itself. Let it seem as if the consumer is looking not at the screen, but at a real bottle standing in front of him.
9 Upsells
If you try hard enough, you can sell products completely unrelated to alcohol on a website. How to do it? It’s simple: if a client orders a set of expensive drinks on the website, there is a chance that he is going to some kind of celebration. In this case, offer to additionally order an evening accessory (cufflinks, tie).
10. Go to Instagram
Where would we be without this social gambler data network? Maintaining a company profile on an alcohol theme is a great option. Publish photos of cocktails, accompanying snacks, personal photos of users from their vacation spot. Conduct promotions, flash mobs, enter your own hash tags. In general, increase engagement and create brand loyalty.
11 Hold competitions
Everyone loves pleasant surprises and gifts. Make it a rule to regularly hold contests and competitions. People actively respond to such events and participate in them with pleasure. You can raffle off anything: from a bottle of wine to a complete company data romantic dinner at a restaurant. In this way, you can involve a large number of users who will later become your clients.
Example: the Mikado company regularly holds similar events on its Facebook page.
PS: by the way, Artjoker specialists are working on its promotion)
That’s all for today. Next Thursday you’ll learn about the tricks that can be used on restaurant-themed websites. I promise it will be delicious.