The best demand generation strategies are content and inbound marketing. I.e. SEO blogging, ABM, webinars, podcasts, interviews, email marketing, gat content, etc.Following in the footsteps of Panda, the Penguin update was announc by Google as a new way to reward high-quality sites and ruce the presence of search engine results pages (SERPs) of websites that employ manipulative link schemes and keyword stuffing.
The Google Penguin algorithm is a
Google search engine algorithm that is design to lower the rankings of websites that use unnatural external linking.
Linking from sites that use unnatural linking techniques
The Google Penguin algorithm is us to improve the quality of Google search results. This allows users to find more valuable and useful information.
If you want your website to be visible in Google search results, it is important that the external linking from your site is natural and high-quality.
Google algorithm update
Penguin’s initial rollout affect 3.1% of English-language search queries. The filter went through 10 document updates between 2012 and 2016, evolving over time and influencing the SEO community’s understanding of the problematic oman email list practices Penguin was trying to solve. As of early 2017, Penguin is now part of Google’s core algorithm.
Link Schemes –
Acquiring or buying backlinks from low-quality participate in events or unrelat sites that create an artificial image of popularity and relevance in order to manipulate Google into awarding high rankings. For example, an insurance company in Lodz might spam online forums with spam comments that link to it as “best insurance company in Lodz,” falsely inflating its appearance with these unnatural links. Or the same company might pay to adb directory place links saying “best insurance company in Lodz” in an unrelat article about cat care; content that is irrelevant to the topic.
Keyword stuffing – filling a web page with a large number of keywords or repeat keywords in order to manipulate rankings by making them seem relat to specific search phrases. For example, unnatural repetition of keywords on a given page.