Google created the Nofollow tag to indicate to the search engine that a given link should not pass PageRank, meaning that it should not count towards positioning.
By default all links are Dofollow , meaning they help with positioning except those that have the Nofollow tag or label, such as:
seo off page code
Knowing this, should you waste your time on getting Nofollow links? Yes, for several reasons:
The link continues to pass on some of the authority and thematic relevance
Google expects you to have a mix of Nofollow and Dofollow links. whatsapp data Having only one type would raise suspicions.
And don’t forget about traffic: a good number of qualified visitors can be more beneficial than good positioning.
Your enemy is speed
Don’t rush into link building and especially don’t try to get a large amount of links in a short period of time. This is usually a sign that you are buying links and you risk being penalized .
And yes, it is normal to get a lot of backlinks in a short time if you publish content that goes viral, but in addition to links, there would be other signals such as direct traffic and social mentions that Google can control.
Unless you really hit the jackpot and suddenly become famous, it follows an upward trajectory , similar to the following graph.
seo off page speed
Is Link Building Legal and How to Do It?
Yes, of course. Laws have nothing to do with this issue. In fact, when we talk about this we are referring to Google penalties , because the search engine has rules or “recommendations” that you must follow to earn its approval, or to not lose it.
One of those rules is that you should get your links naturally, by creating interesting ws data content and sharing it so that others link to you.
And, while it is true that you can get links spontaneously , in most cases they are not enough to position moderately competitive terms.
So in many cases there is no other option than to try to get them through L and significantly increase its visibility in search ink Building . There are many ways to get them, some riskier than others, but I am only going to talk about the ones that I think may be more interesting if you are just starting out.