The contemporary world is permeated by social media . It is where many people get information, see family photos, interact with friends, discuss the controversies of the day and, of course, follow the news of the brands they admire.
That’s why Social Media Marketing is essential. Companies that want to communicate and engage with their audience will need to be on Facebook, Instagram, LinkedIn, and most recently, TikTok.
Each social network, with its particularities
audiences, formats and languages, offers different possibilities for action for brands. Therefore, it is necessary to know the platforms and make a marketing plan on social networks that is aligned with the objectives of your company.
Next, we will better understand how to sell on social media and how to act on each platform. We will cover the following topics:
- What is Social Media Marketing?
- Why do Marketing on Social Media?
- How to do Marketing on Social Media?
- The main social networks for marketing actions
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What is Social Media Marketing?
It is a technique that involves positioning actions , brand dissemination and even sales processes on social networks.
It’s about finding your audience on social media so that your brand is present in people’s daily lives. In this way, you become more well-known and relevant to your audience, increase interactivity with them, attract leads and generate more conversions .
While many people think of Social Media exclusive pop-up offers reserved for members Marketing as being limited to posting to the feed, there are many other activities involved:
- planning;
- content production;
- audience interaction;
- investment in advertising;
- monitoring metrics ;
- constant optimization of the strategy.
These are the pillars you need to cover to structure your brand’s presence on social media and get the best results.
Why do Marketing on Social Media?
Since their inception, social media has become part of the marketing plans of most companies. They have provided a proximity to the public that had never existed before and that has transformed the relationships between brands and consumers.
As a result, brands were able to realize countless benefits from participating in this environment and communicating directly with their audience.
Below we will tell you the main advantages of Marketing on social networks:
Increase your audience engagement
The big difference between social media and other marketing channels is the power to interact with people.
The consumer is passive when faced with a TV ad or billboard, but on social media, they can comment, share, message and interact in a variety of ways, with just a click.
In addition, consumers stay close to the brand in job data their daily lives when they browse the platforms, thus increasing engagement with it and building stronger relationships.
As a result: a community is created around the brand .
Increase your brand’s reach
There are more than 3.8 billion social media users worldwide. This represents almost half of the world’s population.
Source: We Are Social
In 2020, social media saw an increase of 15 new users per second, which is 1.3 million per day . Have you ever imagined the reach you can have on these channels?
The staggering social media usage numbers show that one of the main reasons brands are on these platforms is to make more people aware of them.
And it is worth remembering that the Internet has no borders, so you can become better known to people from all corners of the world .
Humanize the brand
Social media is an opportunity to show the behind-the-scenes of your company, making it clear that your brand is made by people. You can use a more friendly language, chat with users on equal terms.
On social media, brands take a clear position on values, attitudes and principles, which is reflected in their content. In this way, they become less mechanical, more human and authentic .
Generate traffic and conversions
Anyone who thinks that social media is only for brand building is wrong. So far, we have seen that it helps to increase reach, engagement and humanization, but it also contributes directly to the more advanced stages of the purchasing process .
On social networks you can promote links to your website or e-commerce and promote the content of your blog. There, they can become leads or customers.
Some social networks already offer purchasing options on the platform itself, which increases sales opportunities. Therefore, followers are also real business opportunities.
Study your audience
The proximity that social media provides allows you to get to know your audience better. You can talk to people, understand what they like, what topics motivate their participation.
The platforms provide valuable data about the audience following your brand, such as age, gender, tracking mentions lets you know what topic people are