Kubata B2B inotungamira inzira yakakosha kumakambani ari kutsvaga kutengesa zvigadzirwa kana masevhisi kune mamwe makambani. Iyi nzira haingotaridzi chete kukwezva mapato vanofarira, asiwo. Chii chinonzi pakuvashandura kuva mikana chaiyo yebhizimisi.
Kutora uku kunoitwa sei zvinobudirira munyika yeB2B ? Ndedzipi nzira dziripo? Ndeipi yakanakira kambani yangu?
Sesangano rinotungamira rechizvarwa tinogashira yakawanda yemibvunzo iyi zuva nezuva. Mubhuku rino, tichavapindura vose uye … Tinokusiya iwe kushamisika pakuguma kwechinyorwa!
Nzira yekugadzira inotungamira mubhizinesi reB2B?
Kugadzira inotungamira munzvimbo yeB2B idambudziko rinoda kungwarira uye kuronga maitiro. Kusiyana nemusika weB2C, uko kutenga sarudzo kunogona kuve kwekukurumidza uye nemoyo, maitiro esarudzo muB2B anonyanya kutariswa uye anowanzo sanganisira vazhinji vane chekuita. Naizvozvo, iwe unofanirwa kunzwisisa maitiro ekutora kutarisisa uye kufarira kwevanogona bhizinesi vatengi.
Nzwisisa vatengi vako venguva yemberi
Fungidzira uri kuedza kuita shamwari itsva. Hautangi nekutaura nezvako; Kutanga iwe unoteerera, unodzidza zvaanoda, zvaanoda 2024 yakagadziridzwa nhamba dzenhamba dzenhamba kubva munyika yese uye kuti ungapa sei chimwe chinhu chakanaka kuhupenyu hwake . Mukushambadzira kweB2B, zvakafanana. PaPrismalia tinotora nguva yakawanda yekutsvaga uye kunzwisisa zvinonetsa uye zvinangwa zvevako vangangove vatengi kuitira kuti vaverenge pfungwa dzavo .
Tsvaga kune yako B2B inotungamira
Havasi vese vangangove vatengi vako vari munzvimbo imwechete. Vamwe vanoda email, mamwe masocial network kana kunyange zviri pawebhusaiti yako. Shandisa musanganiswa wemachaneli kuona kuti meseji yako yasvika kwavari, chero crawler data kwavanenge vari. Omnichannel ndeimwe yeakasimba kwazvo dhijitari ekushambadzira maitiro muna 2024 , tora mukana nazvo.
Nzira yekuwana sei vatungamiri vakakodzera?
Chinhu chekutanga kuzadzisa chinangwa ichi kuve nekunzwisisa. Iwe unoda kugadzira inotungamira mubhizinesi rako reB2B saka, mupfungwa iyi, funga zvakanyanya nezve mhando pane huwandu . Ngatipei muenzaniso, kuti iwe unzwisise zviri nani.
Fungidzira kuti iwe uri gweta rinonyanya inbound kushambadzira masangano: zvavari uye zvavari kushanda mumutemo wemakambani uye uri kutsvaga kukwezva makambani anoda zano repamutemo pamabasa avo.
Muenzaniso wezano rinokurudzirwa kuti uwane vatungamiri vanokwanisa
Usaende kune zvemukati zvinokwezva mamirioni ekuona. Tarisa kune chaiwo misoro nezve mutengi wako persona. Semuenzaniso, kana iwe uchinyanya kuita zvemutemo wemakambani, unogona kunyora zvinyorwa nezve “Maitiro ekudzikisa njodzi dzepamutemo paunotanga bhizinesi” kana “Gwaro remutemo rekutanga: Zvaunoda kuziva usati watanga kambani yako.” Rudzi urwu rwemukati runokwezva mabhizinesi uye vanotanga vachitsvaga chaiyo pamutemo zano, kuratidza ruzivo rwako uye ruzivo munharaunda.
Muenzaniso wezvaunofanira kudzivisa
Usashandise generic pamutemo masevhisi ads anonangana chero munhu anofarira zano remutemo. Izvi zvinogona kuguma nenhamba huru yemibvunzo isina kukodzera, kubva kuvanhu vari kutsvaga mabasa emutemo ausingapi kana kuti vasina kugadzirira kuhaya gweta.
Funga nezvayo sekubata hove: kana uchida kubata imwe mhando yehove, haungashandise chero chirauro, ungadaro? Waizoshandisa chinhu chaunoziva kuti hove dzinoda. Zvakafanana zvinoenda pakukwezva vatengi vaunoda chaizvo. Vatengi vakanaka vanouya kwauri nekuti vanoona kuti une chaizvo izvo zvavari kutsvaga.
5 mazano ekugadzira inotungamira mumakambani eB2B
Isu tinokusiira 5 mazano anoshanda ekuita kuti vatengi vanyatsofarira masevhisi ako sekambani. Kana iwe uchida kuongorora dzimwe sarudzo, tinokusiira gwaro muchikamu chedu chezviwanikwa senge nzira makumi maviri neshanu dzekuwana kutungamira munzvimbo dzeB2B .
Mishandirapamwe ine micro-influencers
Iwe unogona kugadzira inotungamira nenzira ine ushingi uye yakanyanya kushanda. Iwe unozvibatanidza nevapesvedzera vagara vaine tarisiro yevateereri vako . Kwete nechero pesvedzero ine mamirioni evateveri uye zero yekubatanidza kune yako brand. Isu tinotaura nezvavo nevateereri vakavimbika , vanovimba nemashoko avo uye mazano avo. Semuenzaniso, kana iwe uchitengesa zvigadzirwa zverunako, unogona kudyidzana neyakanyanya diki-influencer inotaura nezve cosmetics.
Kana iwe uchida muenzaniso wekuti ungabata sei ane influencer , tinokusiira iwe ruzivo rwese pane yedu blog.
Bata inotungamira zvine hungwaru nemafomu akangwara
Shandura webhusaiti yako kuita muchina wekutora mikana yebhizinesi . As? Nemafomu ekutora ekutungamira. Usawedzera mibvunzo yakawanda. Chii chaunoda chaizvo kuziva kuti utange kushanda nemutengi uyo angave? Hapana chimwe. Ita kuti zvive nyore uye zvakananga.
Usakanganwa kuti kuti ubate inotungamira mubhizinesi reB2B unofanirwa kuve nehunyanzvi webhusaiti. Kana zvisina kudaro, kunyange kana vanhu vanofarira vakasvika, vachatiza. Tibvunze isu kune yako webhusaiti , isu tiri akanakisa webhu dhizaini agency muMadrid.
Shandisa content marketing
Kushambadzira kwemukati kunobatsira iwe kuwana B2B inotungamira. Semuenzaniso, unogona kugadzira zvinyorwa zvinokwezva kune vateereri vako. Vanoridhaunirodha uye vanokusiyira email yavo mukutsinhana. Nekudaro, iwe unokwanisa kuita email yekushambadzira zano nekuda kweiyo maemail kubva kune vanokwanisa vanotungamira.
Mateki anovandudza nzvimbo iyi
- Tekinoroji chikamu ⭢ Lead Magnet: Ebook: “10 tekinoroji maitiro egore rinouya”
- Chikamu chedzidzo ⭢ Lead Magnet: Dhawunirodha template: “Pfungwa yekudzidza yakasarudzika yevadzidzi vepamhepo”
- Chikamu chehutano ⭢ Lead Magnet: PDF Guide: “Maitiro ekuvandudza hutano hwako hwepfungwa mumatanho gumi”
- Chikamu chemari ⭢ Lead Magnet: Interactive Calculator: “Ziva hutano hwako hwemari”
- Digital marketing sector ⭢ Lead Magnet: Inodhawunirodha cheki: “Idzo 5 zvikanganiso zvinowanzoitika mumaemail ekushambadzira mishandirapamwe”
LinkedIn Sales Navigator
Ichi chishandiso isarudzo yakanaka kwazvo yekuwana inotungamira munzvimbo yeB2B . Yakagadzirirwa vashandi vekutengesa nekutengesa. Inokubatsira kuti uwane kutungamira nekukubvumidza kuti ugovane vateereri vako, kugadzirisa mameseji, kuwana ruzivo rwakadzama rwemushandisi uye kuteedzera hukama hwebhizinesi, zvichiita kuti zvive nyore kugadzira inotungamira papuratifomu.
Prismalia Tip
Ita shuwa kuti mbiri yako yakakwenenzverwa, ine foto yehunyanzvi uye tsananguro inotaura zvakananga kumutengi wako akakodzera. Zvino, kana uchishandisa Sales Navigator, iva akananga mumasefa ako uye nekutsvaga kuti uwane avo vanonyatso batsirikana kubva pane zvaunopa. Uye yeuka, kiyi haisi muhuwandu, asi muhutano hwekubatana kwaunoita. Kana iwe uchida rubatsiro, bata yedu LinkedIn Ads agency .
Cold Email Strategy
Zvinosanganisira kutumira maemail asina kukumbirwa kune vangangove vatengi kuti vape chigadzirwa kana sevhisi nenzira yekunyengetedza uye kuunza kufarira mukuenderera mberi kutaurirana. Isu tinokurudzira kuti iwe ugadzirise mameseji ako zvakanyanya sezvinobvira kuti uwedzere chiyero chekupindura.
Ndeipi nzira yakanakisa yekutora inotungamira munzvimbo yeB2B?
Munyika yeB2B kushambadzira kwedhijitari, nzira yakanakisa yekutora inotungamira ndeye inoenderana zvakakwana kune vateereri vako uye yako chaiyo zvinangwa . Kubudirira kwechero nzira kunoenderana nezvakawanda zvakakosha zvinhu:
- Vateereri vako vaunonanga. Kunzwisisa kuti ndiani wauri kunanga kwakakosha. Chii chinoshanda kutora kutarisisa kwevakuru vekambani yetekinoroji zvingasashanda kune chirongwa chekushambadzira chikoro .
- Kutenderera kwekutengesa kwechigadzirwa chako kana sevhisi. Zvimwe zvigadzirwa zvinoda nguva yakareba yedzidzo uye yekufungisisa kubva kumutengi usati watenga. Muzviitiko izvi, zvinyorwa zvakakosha zvinodzidzisa zvinogona kushanda zvakanyanya.
- Zviwanikwa uye kugona kwekambani yako. Iko kugona kugadzira zvemhando yepamusoro zvemukati, maneja akabhadharwa ekushambadzira mishandirapamwe kana kuita epamberi SEO mazano anozopesvedzera kusarudza nzira yakanyatsokodzera bhizinesi rako.
- Maitiro emusika uye kukwikwidza. zvinogona kukanganisa