“Fascinating” may be a big word for what I am going to tell you. In reality, miracles are not performed in large companies. Once again, I realize that in the end what counts is doing your homework well. It is the day to day, the small details to take care of and above all, perseverance. If you are here to learn some magic trick, this content is not for you. You will not find it.
Doing the basics (right)
I’m not even going to tell you that it’s good. Because if you do it well, it’s obviously even better. They do SEO, display campaigns, social ads, Google Ads, affiliate marketing, etc. If you’re big, you have to be on all channels. Each channel has its own team. Here the saying “focus on the essentials” doesn’t apply because there are resources and something even more important: critical mass. Getting momentum from scratch is very switzerland whatsapp number data complicated, but when you already have it, it’s much easier to keep the stone moving. Since each channel has a person who does nothing but optimize it, the result in general is better than if one person has to do everything, although obviously there are always exceptions to the rule.
The simplest thing – reduce spending
Often, eliminating or reducing a spend doesn’t even of paid service advertising on the internetphoto 4 an example of have an impact on sales. This may be the case for investment in display. This channel doesn’t work in the long term (apart from retargeting) but rather seeks to capture a new audience of buyers. When you’re already spending hundreds of thousands or millions of euros a month on ads, small changes in spending can greatly improve performance.
Guess and test
It is often the same as in any small business. You gambler data have to try new things to get different results. Apart from A/B tests, you also do experiments with new channels. Right now I am researching the topic of video ads that I want to implement as another channel that generates sales but above all branding. It is a hybrid. Will I succeed? I have no idea, but they are not going to fire me either if it does not work as expected because they are aware that you have to take (limited) risks to move forward.
I will publish the next post from Spain. Tomorrow I will be traveling with my family . I will tell you about it.