Effective communication with customers is essential to increase sales of products and services. Two of the main communication channels used today are WhatsApp and email. But which is better for selling, WhatsApp or email?
In this article, we’ll look at the advantages and disadvantages of each of these methods, helping you choose the best approach for your business.
Let’s explore the features of WhatsApp and email and how they can impact your sales strategies.
1 – WhatsApp: Pros and Cons
2 – Email: Pros and Cons
3 – Diversify to Achieve More Sales
Conclusion
1 – WhatsApp: Pros and Cons
Advantages of WhatsApp
WhatsApp is widely used throughout Brazil, making it an stockholder database accessible communication tool for most people. Its advantages include:
– Ease of use.
– Support for sending images, videos and payment links.
– Higher message open rate, with around 90% read.
– Continuous improvement for commercial use.
Disadvantages of WhatsApp
– Restrictions imposed by the target ads with precision company, limiting automation.
– Invasive potential in initial approaches.
– Risk of blocking the phone number due to excessive messages or automation.
2 – Email: Pros and Cons
Advantages of Email
Email is a well-established beb directory tool and offers several advantages:
– Credibility, as a well-written email demonstrates professionalism.
– Wide adoption in companies.
– Possibility of tracking to know who opened and interacted with the email.
– Automation for efficiency.
Disadvantages of Email
– It may take longer to get a response, as it may take a few days
for the message to be read. – Messages may be classified as spam.
– Open rates range from 5% to 45%.
– Competition with other marketing emails.
3 – Diversify to Achieve More Sales
The choice between WhatsApp and email does not have to be exclusive. In fact, the most effective strategy involves diversifying the forms of contact. The ideal is to combine WhatsApp, telephone and email, adapting each one according to the target audience and the nature of the product or service offered.
Diversifying your communication allows you to reach a wider audience and explore multiple sales opportunities. This avoids relying on a single channel, which can be risky.