about teams at the scale of the nba’s indiana pacers and wnba’s indiana fever, we’re talking about hundreds of thousands of individual fans. Keeping track of each one of them separately, let alone engaging with each one of them exactly on their preferred terms, is a tall-enough-to-dunk-without-jumping level task — but not an impossible one.
The pacers and fever recognized
that personalization was the key to increasing fan engagement. By using a combination of sales cloud, journey builder, and marketing cloud personalization, their thailand phone number list marketers modernized their outreach and connected with fans on a deeper level than before.
In order to personalize
you need to first understand your current and au emai list potential customers. The pacers invested their time and energy into the platforms that would help them capture first-party data directly from their fans. By being strategic with the questions 5 business uses for an ai copilot asked, they derive insights they can act on through email, mobile, and web personalization.
One of their biggest wins came from web personalization. Creating “exit intent” messages to encourage visitors to take action before leaving the website.