Therefore, to take full advantage of Facebook’s potential, it is also important to invest in advertising. Facebook Ads is a powerful advertising platform, with multiple targeting features and campaign objectives. It is even possible to advertise on partner sites, not just on the social network.
You can also develop a strategy for Facebook Groups , cayman islands phone number list which bring together people with common interests. Consider creating a group for your brand or exclusive to special clients, or joining groups in your industry.
Check out some success stories of Latin brands carrying out marketing campaigns on Facebook .
Instagram belongs to the Facebook family and continues to grow in popularity. It is one of the most popular social networks today, with more than one billion monthly active users.
If Facebook is getting older, most young people the dos and don’ts of Website forms: creating user-friendly, high-converting forms are switching to Instagram. In July 2020, more than two-thirds of Instagram users were 34 years old or younger.
The majority of users are between 25 and 34 years old, with a slight female preponderance. This is the generation of Millennials who seek out the lightest, most authentic, most visual and most dynamic content that Instagram offers.
Instagram was a social network only for posting everyday photos or photos of important events in its users’ lives.
Little by little, it has acquired new features, such as the possibility of publishing videos and carousels in the feed, creating stories, doing live broadcasts, videos for IGTV and, more recently, reels. And new features are emerging all the time.
One of the highlights of Instagram is its focus on sales job data Instagram has shopping features like tagging products in posts, and recently launched a dedicated tab called Instagram Shop to discover products on the social network.
On Instagram, it is also essential to consider the combination of organic and paid posts. While organic posts, stories and reels attract audiences, sponsored ones reach a new audience and help achieve specific marketing goals.
Check out some success stories of Latin brands carrying out marketing campaigns on Instagram .
YouTube
YouTube is the most used video social network, according to the platform itself, there are more than 2 billion monthly active users worldwide. There is no doubt that it is the leading video platform in the world.
Audiovisual content has a high potential for engagement, which is why Video Marketing is becoming more powerful every year.
Therefore, YouTube must enter your Marketing if you want to draw up a solid video content strategy. You can publish corporate videos, interviews, tutorials, customer testimonials, broadcast live webinars, create series or branded content .
If you don’t want to create a channel, you can also include YouTube in your strategies by partnering with well-known YouTubers in your niche or creating ads for the platform through Google Ads .
Red Bull has a very consistent YouTube channel. The company itself has a production company to create the content, which involves broadcasting events and entertainment videos, always related to the brand’s sport and lifestyle.
Twitter may not be the largest social network, but it has a loyal audience of 330 million monthly active users worldwide. Interestingly, it is dominated by men: 62% of users are men.
Source: We Are Social
Twitter became popular as the 140-character social network. Today, the limit has been raised to 280 characters, and posts now go beyond text and accept other types of media, such as photos, videos, and polls.
Everyone on Twitter wants to know the latest developments, weigh in on the day’s controversies, and participate in the hottest topics (the trending topics) in real time.
So, anyone who wants to do marketing on Twitter must get into this dynamic. You can post brand news, participate in your niche’s affairs, attract followers to your website, and provide customer service, as many voice their complaints there.
Netflix is one of the best examples of social media marketing, but Twitter in particular is where it stands out the most, bringing news from its catalogue, participating in controversial topics, interacting with its followers and commenting on its films in a fun way.
LinkedIn has over 660 million monthly active users . That’s a pretty impressive number for a social network that has a specific purpose: it’s a platform aimed at professional connections.
For companies that want to do Marketing on LinkedIn, it is important to understand that the social media audience has that focus. Therefore, you can use LinkedIn to generate leads and clients (especially in the B2B market) or attract top talent.
To do this, you can, for example, show company success stories, give professional advice, introduce your employees and show what your organizational culture is like
You can even use LinkedIn Premium paid tools like Sales Navigator to manage leads, advertise jobs, and recruit candidates.
Amazon, for example, uses LinkedIn to show behind the scenes of the company and its distribution warehouses. It is a way to humanize the brand and show the values that guide its culture.
Anyone who logs onto TikTok can tell that the social network is dominated by Generation Z, born roughly between 1995 and 2010. Young people love the social network’s fun and dynamic content.
To get into TikTok, brands need to understand the language used there: it’s the social network of short videos, dances, challenges, lip sync, filters, duets and, above all, creativity.
No video has to be perfect to go viral; they just need to be original and creative to be successful.
This year, new names of digital influencers emerged on TikTok and grew along with the platform. Many brands have already realized