Kutsatsa kwazinthu kwakhala mwala wapangodya wamabizinesi omwe akufuna mndandanda wa ogwiritsa ntchito database wa telegraph kukopa omvera awo, kudziwitsa anthu zamtundu wawo, ndikuwongolera kutembenuka. Koma, kupanga zokhutiritsa sikungolemba mitu yankhani yokopa kapena kupanga zithunzi zowoneka bwino. Ndiko kumvetsetsa omvera anu, kudziwa zomwe akufunikira, ndikupereka phindu lomwe limamveka.
Ndiye chimapangitsa chiyani kugwira ntchito? Kafukufuku wotsatsa malonda. Phunzirani zonse za momwe mungapangire kafukufuku wotsatsa ngati chirombo ndikutengera njira yanu pamlingo wina. Bukuli likuphatikiza:
Kodi Content Marketing Research ndi chiyani?
Kafukufuku wotsatsa malonda amasanthula misika, amamvetsetsa zosowa za omvera, ndikuwunikanso njira za omwe akupikisana nawo kuti athandizire kupanga zomwe zimagwirizana komanso kuchitapo kanthu. Misika ya B2B iyenera kuganiza za kupanga zinthu ngati kuyika maziko a ntchito yomanga yopambana. Monga momwe womanga sangayambe kumanga popanda mapulaneti ndi kusanthula kwa malo, bizinesi siyenera kulowa pansi pakupanga zinthu popanda kufufuza mozama.
Momwe Kafukufuku Amayenderana ndi Kutsatsa Kwazinthu
Mu wazinthu ndi wamtengo wapatali chifukwa amathandiza mabizinesi kumvetsetsa zomwe omvera awo omwe amawafunira-mabizinesi ena-akufuna.
Njira iyi imazindikiritsa mitu yoyenera nakasitomala anu akufuna ndikuwunikira omwe akupikisana nawo kuti amvetsetse zomwe zili kale. Pochita izi, mutha kudziwa momwe mungapangire bizinesi yanu kukhala yabwino pamsika wodzaza ndi anthu. Kuphatikiza apo, ndi za kusonkhanitsa zidziwitso zofunikira ndi deta kuti mupange zinthu zofunika zomwe omvera anu angakonde.
Kafukufuku wotsatsa malonda amalumphira m’maganizo mwa makasitomala anu abwino. Zimakuthandizani kudziwa zomwe amakonda, zomwe sakonda, zomwe akufuna, ndi zomwe amafunikira. Mwachitsanzo, ngati muli mumakampani opanga mapulogalamu, kafukufuku wanu angawonetse kuti omvera anu ali ndi chidwi kwambiri ndi maphunziro omwe akuwonetsa kugwiritsa ntchito kwenikweni kwa malonda anu. Kuzindikira uku kumakupatsani mwayi wopanga zomwe sizimangokhudza komanso kutembenuza owerenga kukhala otsogolera ndipo, pamapeto pake, kukhala makasitomala.
Cholinga cha kafukufuku wotsatsa malonda ndikuwulula njira zomwe Malingaliro Azamalonda Otsuka Mabulogu Okwezera Kuwonekera Kwa Brand Yanu zimagwirizana Kalozera Wanu waKalozera Wanu wa ndi zofunikira zitatu: zomwe zikugwirizana ndi zolinga zanu zamalonda, zimakwaniritsa zosowa ndi zofuna za omvera anu, ndikulimbitsa mawu ndi ulamuliro wa mtundu wanu. Mukachita bwino, malonda okhudzana ndi kafukufuku amatha kupatsa bizinesi yanu mwayi pazachuma cha digito popanga kuchuluka kwa anthu, kuchulukitsa kutembenuka, komanso kupanga chidaliro ndi owerenga anu. Pamapeto pake, ndizokhudza kugawana zinthu zamtengo wapatali, zofunikira, komanso zogwirizana zomwe zimathandiza omvera anu kuthetsa mavuto awo, osati kungoyika malonda kapena ntchito zanu.
Chifukwa Chiyani Ndi Zodabwitsa
Mozama, sitingaleke kuyimba za phindu la kafukufuku wotsatsa. Tiyeni tingobwerezanso maubwino atatu owopsa a njirayi:
1. Kuwongolera Njira Yanu Yopangira
ukachita kafukufuku wokwanira, mumamvetsetsa bwino kasitomala yemwe mukufuna – kuti iwo ndi ndani, komwe amawononga nthawi yawo pa intaneti, komanso zomwe zimakopa chidwi chawo. Izi ndizofunikira pakupanga njira yakupha yomwe imagwirizana ndi omvera anu.
Popanda kafukufukuyu, zoyeserera zanu zitha kukhala zolakwika, zomwe zimapangitsa kuti musamachite bwino komanso kubweza pang’ono pazachuma (ROI). Ndi njira yoyendetsedwa ndi data, mutha kupanga dongosolo lokhazikika, lopangidwa mwaluso lomwe limamveka laumwini komanso logwirizana ndi omvera anu.
2. Kumvetsetsa Zokonda Zomvera
Kutsatsa kwabwino kwa B2B ndikoyenera kuyika kasitomala patsogolo. Kafukufuku amakuthandizani nda. Nkhani iliyonse iyenera kuthandiza owerenga anu kuthetsa vuto kapena kupereka chidziwitso chofunikira, ndikuzilozera mochenjera ku chinthu kapena ntchito yanu ngati yankho.
Kuti mudziwe izi, ganizirani kuchita kafukufuku, zoyankhulana, kapena magulu otsogolera. Njira zofufuzira zachindunjizi zimakupatsirani chidziwitso chodziwikiratu pazokonda ndi zovuta za omvera anu.
3. Kumanga Ulamuliro Wamtundu Wanthawi Yaitali
Kutsatsa kwazinthu ndimasewera anthawi yayitali. Kafukufuku amayala maziko opangira zinthu zosasintha, zamtengo wapatali zomwe zimakulitsa mphamvu ya mtundu wanu pakapita nthawi. Pochita kafukufuku wofufuza bwino, mumakhazikitsa bizinesi yanu kuti ikhale mtsogoleri woganiza zamakampani, kupeza kudalirika komanso kudalirika pakati pa omvera anu. Kusasunthika popereka zinthu zapamwamba, zoyenera kungapangitse kuti pakhale mgwirizano wokhazikika komanso kukhulupirika, kulipira zaka zambiri mutayesetsa.
Zowonjezereka, kufufuza mozama kumakuthandizani Kalozera Wanu wa kuti mupewe misampha yodziwika bwino, kuonetsetsa kuti ndondomeko yanu yokhutira ndi yothandiza kuyambira pachiyambi, m’malo mofuna kusintha kosalekeza chifukwa cha zotsatira zoipa. Kuyang’ana kwanthawi yayitaliku kumathandizira bizinesi yanu kumasula kuthekera kwake, kupanga maubale nambala za cn okhalitsa ndi makasitomala, ndikuchita bwino pamlingo wa B2B.
Ndiyambire Kuti?
Ndiye, mungagwiritse ntchito bwanji kafukufuku kuti mutenge