Brands lose up to $756 billion annually germany whatsapp number data
because they don’t personalize their services. Zero-party data can help you fix that. If you’re here to learn how to ditch the guesswork to get to know what exactly your customers want, you’re in the right place.
In this guide, we’ll go over what zero-party data is, why it’s important, and how to collect it to boost your ROI by up to 8x your campaign spend. By the end, you will know how to future-proof your strategy to increase your checkout conversion rate by up to 30%.
For example, if you’re a fashion retailer like Nordstrom, focus on your customers’ clothing preferences, sizes, and purchase history. But if you’re a sales outsourcing company, like Genius and Belkins, collect data on email open rates, company size, and follow-up responses.
Core Benefits Of Zero-Party Data
Zero-party data is respond to messages and comments and maintain customer relationships
inherently more accurate than other types of data as it comes directly from customers. You can gain more trust from customers who give their information explicitly rather than collect it through third-party cookies.
As data privacy laws like GDPR and CCPA become stricter, you can leverage zero party data to avoid legal risks since customers share the data. Since 2021, Apple blocked data aggregators and social media platforms like Facebook from collecting data from iPhones and iPads without user permissions, which make up about 25% of mobile devices in the world.So, if you heavily rely on Facebook Ads or third-party data sources to track user activities (like purchases or sign-ups), it’s now time to switch and make the most of zero-party data to create more personal, trustworthy experiences for your customers.
Create Quizzes & Surveys To Learn About What Your Users Like
66% of consumers are lack data willing to share their data if it enhances their purchasing experiences. Quizzes and surveys are perfect for this because they let you gather data in a way that feels less invasive and more personal.
Keep your quiz and survey short and simple. Aim for 5-10 questions max, and make your questions clear with easy-to-understand icons or visuals to guide their choices. For example, if you’re in the health and wellness space, you can create a “Find My Diet Plan” quiz where customers give their dietary goals, like gluten-free meals (with images), to cope with their gluten sensitivity.
Once you have this information, use it to recommend personalized products or services, like gluten-free meal kits, supplements, or recipes. You can also use it to segment your audience based on their responses and improve your product offerings to align with their preferences and increase satisfaction.