The Sprout Social has shown that up to 61% of survey participants said they are attracted to illustrated ads on social networks. Therefore, exploiting the power of Visual Storytelling to attract audiences has become a top concern of many 8 tips for making brands today. So what is Visual Storytelling? Let Stradex help you exploit this important “key” in the following article!
What is Visual Storytelling?
Visual Storytelling is a way to convey ideas, stories, and messages using visual content such as images, videos, GIFs, graphics, motion graphics, sound, voice, illustrations, etc.
In the context of marketing, Visual Storytelling is a strategy that uses compelling stories, puts customers at the center of the story, and 8 tips for making effectively stages and distributes media experiences that illustrate emotions throughout the buyer’s journey. Thereby enhancing the power of life, promoting business efficiency – something that text or other content “difficult” to achieve.
Outstanding visual storytelling case studies
How have brands applied Storytelling Visual? Let’s take a look at some outstanding Case Studies using visual storytelling!
Recent research from Microsoft has shown that 8 seconds is the number of seconds it takes for people to pay attention to news usa cell phone number list on social networks. This relatively “short” number means that there is a need for a series of eye-catching illustrations, attractive videos and easy-to-understand communication from Visual Storytelling.
Although the term visual storytelling is still quite new, the number of searches is still relatively low (data from Google Trends). But the 8 tips for making chart also clearly reflects that this method is showing signs of “prosperity” with significant growth in the past 3 years.
7-year journey of building the Grab super app from simple things
7 years with Grab is a journey of “transformation”. This journey was shared by Grab through an extremely eye-catching Visual Storytelling campaign. The short film “Grab 7 years – Breathing in the rhythm of Vietnam” shares the process of reaping sweet fruits since the launch of GrabTaxi service in 2014. Not only providing essential services, Grab also strives to carry out missions for the community, implementing many charity programs.
Throughout the videos about the development journey, Grab has cleverly integrated important milestones, using everyday “KOLs” who use the service every day to portray the simplest stories, “touching” the hearts of viewers. The videos are slices of life, of rides, hot meals, fresh food baskets, etc.
Stradex believes that this is an extremely outstanding
Case Study on Visual Storytelling tactics that you should refer to. This campaign has brought Grab many admirable achievements such as:
- Nearly 4 million views on YouTube.
- Facebook reach is up to 73 million.
- 700,000 interactions on social media platforms.
Check out Grab’s Case Study Visual Storytelling video link now.
Gucci from the story of world class luxury
The mighty empire of the Italian fashion industry – Gucci has reached the masses with its brand story about family turmoil. Although how to advertise on twitter? 7 steps to rock your ad it has a rather negative tone, this brand still successfully brings an image of innovative, fresh and ever-changing fashion.
The story is about Guccio Gucci learning about the needs of the upper class and opening a store specializing in leather goods and equestrian accessories. Through many ups and downs, overcoming all tragedies, Gucci still firmly became a world-class fashion empire.
Gucci’s Visual Storytelling strategy focuses on exploiting works of art
The House of Gucci film is portrayed through:
- Gucci offers a collection india data of high fashion that is suitable for anyone from any race, nationality or skin color.
- Using endless inspiration from photos and music to subtly convey fashion stories.
- Take advantage of the cinematic method to portray the story clearly and truthfully.
- Collaborate with famous KOL faces such as Hollywood actors from Europe to Asia.