It is true that in some areas telemarketing or traditional telephone sales are still effective. But with the expansion of digital mia and the growth of a consumer who is increasingly reluctant to invasive advertising, the practice of telemarketing (and with it the work of sales agents in the contact center) has been transform. It is no longer profitable for companies to rely exclusively on a cold calling model to attract new customers .
Why is conventional telemarketing dying
Regulations: Consumer protection laws are very strict regarding unauthoriz communications from the customer. If a company sends a promotional message without prior consent (be it a call, email or SMS), it can be punish legally. This means that if the user has not provid their contact information or stat that they are interest in being contact, companies cannot contact them.
People don’t want to be call: Many people don’t even pick up the phone when an unknown number calls them. And if they do, they’re not too keen on hearing the voice of an agent – no matter how friendly – trying to sell them something. Especially millennials: if they prefer chat or WhatsApp communication even with their friends, they’re even less likel israel telegram data y to want to talk to someone from a company.
How do companies continue selling in this situation
Taking advantage of the power of technology. People Europe and the Unit States do not want to be call to be sold something, except for this situation: they are interest in the product or service beforehand. And for that, different digital m bw lists arketing actions must first be activat, which prepare the consumer and prispose them to receive that call.
How does modern telemarketing work?
As we have just explain, modern telemarketing has left behind the idea of calling a huge list of prospects that have been stor since the last century. Good practices point to using the phone call, basically, in these cases.