If you run an online store these days, you know that it’s getting harder and harder to stand out. However, one way smart online content marketing strategy retailers are gaining a competitive edge is through content marketing.
This is almost like taking your content on a roadshow and there are 3 channels available to you:
- Your website, your blog, your social media channels…
- Influencers and customer posts
- You can promote your content through pay per click.
1. Create a content marketing strategy
Before you start creating content, you’ll need to have a plan. Here are some questions you’ll need to answer when implementing south korea cell phone number list content marketing strategy a content marketing strategy:
- Content goal – why are you creating content?
- Influencers – Who can help promote your content?
- Who is your ideal customer?
- Content Distribution Plan – Where will you post your content? This includes your website, blog, as well as guest posts…
- Content Repositioning Plan
- How to plan content optimization.
2. Content for Traffic
If you are looking to increase traffic then you should:
- Backlink Building
- Get social shares
- Build relationships with influencers
Blogging is a great way to reach potential customers. It also helps to get valid backlinks to your website or your content.
Content from the experts
Get experts involved in creating content and they will share it too. A proven strategy for getting backlinks and social shares.
Your target audience is looking for objective guidance and expert advice. Comparison content allows you to do this whether in text, graphics, or video/animation format.
Competitions
Contests can be a fun, engaging step-by-step guide to creating instagram ads way to promote your business and attract new leads from social media to your email list. They also don’t require as much time or effort as some other forms of content.
Once you have visitors, you can focus on improving your conversion rate. This type of content may seem less engaging, but it’s great for busy prospects who don’t have time to research all the options. Make it clear how to guide your customers through the purchase process and learn about your product.
It is a known fact that videos can have a significant positive impact on conversions and they can be used for a variety of products and services. If you sell products, the easiest way is to shoot a product demo video.
User Generated Content
Good customer reviews of your products are invaluable. So offer attractive incentives for customers to do this.
Once you have your content, don’t job data think you’re done. When it comes to content marketing, images really matter. That helps explain why nearly two-thirds of social media content contains images.
Replacing your content visually also means you expand the reach of your content by appealing to different audiences.