Gore rega rega, nyanzvi dzinonyora. Nzira yekukwezva akawanda emabhuku ekuti angawana sei vatengi uye anoitisa mazana edzidziso zuva rega rega. Nekudaro, ruzivo rutsva haruna kunyanyisa! Vatengesi vezvitoro zvechokwadi uye zvepamhepo mazuva ese vanokwenya pfungwa dzavo pamusoro pemibvunzo yazvino: “Mawaniro evatengi paInternet uye muhupenyu chaihwo?” Nyaya dzese dziri mbiri dzakakosha mukutengeserana kwemazuva ano, saka ngatizvitarisei zvakadzama.
CHIKANGANISO CHIKURU CHEMABHIZINISI
Kana iwe uchitsvaga nzira dzekukwezva vatengi nekukasira kunotyisa, saka dambudziko rakakosha kupfuura nakare kose kwauri uye rinoda kugadziriswa nekukurumidza! Iva sezvazvingaite, usati watanga kuisa matipi anotsanangurwa pazasi kuita, iva nechokwadi chekujairana nekukanganisa kukuru kunotarisana nevanopfuura hafu yevatengesi.
Pasinei nerudzi uye saizi yebhizinesi, muridzi wega wega anoedza kuwana vashanyi vakawanda sezvinobvira. Kuuya nemapurogiramu tenga bhizinesi fax broadcast nhamba rondedzero ekukurudzira, kuisa mari yakawanda mukushambadzira mabhuku uye mapepa, chero muzvinabhizimisi anorota mutsara pamberi pemasuo echitoro chake. Uye izvi pazvinoitika, unozviwana usina kugadzirira! Uye zvinova chiitiko chebhanari: nzira dzekukwezva vatengi dzakashanda, nzvimbo yekutengesa izere nevatengi, asi vashandi vako havana nguva yakakwana yekuvashandira. Kazhinji dambudziko iri rinowedzerwa nekuti hapana chinodiwa assortment pamasherufu kana zvigadzirwa zvekusimudzira zviri kupera, uye vatengi vakauya nekuda kwayo … uye rondedzero iyi inogona kuenderera nekusingaperi. Mhedzisiro yekuregeredza kwako ichava kuenda kwemutengi akagumburwa uye anonyengerwa. Asi, zvinonyanya kukosha, vazhinji vavo, vane chiitiko chisina kunaka chekutenga, havachatarise munzira yechitoro chako. Kubva pane izvi zvinosvika kuti mari yekushambadzira uye zvigadzirwa zvekushambadzira zvakashandiswa, asi, chokwadi, pakanga pasina kuwedzera kwevatengi. Uye saka zvakare iwe unodzokera kune kwekutanga uye fungisisa dambudziko rekuti utsvage vatengi?
Kuti udzivise izvi zvinosuwisa, iwe unofanirwa kunyatso funga nezvese mafambiro ekushambadzira kwekambani uye kugadzira chirongwa chakajeka chekuita kukwezva vatengi.
NZIRA DZEKUTARISA VATENDI
Usati wakwezva vatengi vatsva, zvakakosha kuti unzwisise pfungwa yakakosha yebhizinesi chero ripi zvaro se “mushanyi”. Sezvo mutengi wenguva dzose chiri chinhu chinoshanduka, chinhu chekutanga chaunofanirwa kuita kuona kuti ndeipi nzira yaunofanirwa kuita mairi, nechinangwa chei chekutsvaga kwekushambadzira kweboka revatengi uye simba rekutenga rinoitwa.
Kakawanda, vatengi vese vakakamurwa kuita zvemakambani uye zvakavanzika. Nomuzvarirwo, chero sangano rinonyanya kufarira chikamu india data chekutanga chevanhuwo zvavo, nekuti ndiyo yakawanda yevatengi chikamu chemusika. Zvakaoma zvikuru kuwana vatengi vakadaro, asi usakanganwa nezvezvakanaka zvinobatsira kubva mukubatana kwakadaro. Nekudaro, usasungirwe pakutsvaga vadyidzani vakakura, sezvo nhamba yakakwana yevatengi vega ichavhara zvachose mutengo wako uye kuunza migove yakanaka.
Kunyatsotarisa uye kutarisisa kune ese ari kutungamira chizvarwa: chinotsanangurwa mumashoko evasina basa maviri emusika wevatengi anogona kuwedzera mubhadharo wako uye, semhedzisiro, mari. Zvechokwadi, izvi zvinoda nguva yakawanda nemari, asi nditende ini, zvichapfuura kubhadhara mari iyi. Naizvozvo, kana tichikurukura nezvekutora kwevatengi kunoshanda, nyanzvi dzinopa zano vanhu seboka iro rinonyanya kukosha kushanda naro.
Usakanganwa kuti maererano nehuwandu, vanenge 75% yevatengi vanoda kupira mhando yechigadzirwa vachifarira mutengo wayo! Izvi hazvireve kuti unosungirwa kutengesa zvinhu zvakaderera, asi zvinoratidza kuti vatengi vako vagadzirira kuuya kuchitoro chako zvakare nekuda kwemitengo yakaderera. Uye nhasi, zano iri rinoshandiswa nevanenge 70% vezvemabhizinesi, izvo zvinoratidza kushanda kweiyo nzira. Mushure mezvose, zviitwa zvako hazvifanirwe kuitwa uchibhadhara mutsauko pakati pemutengo wechigadzirwa nemutengo wacho pakaunda. Dzidziso yekuita purofiti yakakura kuburikidza nekutengesa nekukurumidza inoruramiswa zvachose.
NDOKUWEDZWA SEI VATENDI?
Zvakataurwa pamusoro apa kuti nhasi kune huwandu hukuru hwemazano ekushambadzira, matipi, nzira uye nzira dzekukwezva vatengi vatsva. Chinhu chikuru ndechekuratidza basa rako renguva dzose pakuzivikanwa kwayo pakati pevagari. Kana zita rako rave kuzivikanwa, unogona kutanga kukurudzira vashanyi vako. Isu tichafunga nzira dzakadai dzekukurudzira, pamwe nekuwedzera shanduko yevatengi vanoshanyira yako yekubuda.
Mazano akajairika uye matipi ekukubatsira kuwana vatengi:
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Kuparadzirwa kwemabhurocha ekushambadzira. Flyer yakagadzirwa zvakanaka, yakajeka uye isingakanganwiki inokwezva vanhu uye inovakurudzira kuti vauye muchitoro. Mamiriro ezvinhu anosungirwa pakuronga dhizaini ndeaya: kutengesa zvinyorwa, zvichiratidza zvese zvekusangana, ruzivo nezve chigadzirwa uye kubatsirwa kweanogona mutengi;
Iwe unogona zvakare kutaura nezve mamwe matipi anoshandiswa nezvitoro zvakawanda uye maketani ekudyira:
- Kazhinji, pamusuwo we cafe, unogona kuona chiratidzo nezve aperitif yemahara uchimirira kurongeka, iyo inoratidza kunetseka kwako kune muenzi;
- Izvo zvakakodzerawo kutaura chitarisiko uye kuremekedzwa kwevashandi, izvo zvine hunhu hwekuita pakupinda; chiratidzo chemaziso, facade uye mukati mechivako;
- Vanhu vazhinji vanotsamwiswa nemitsetse mirefu pakubhadhara, saka edza kudzivirira izvi;
- kunhuhwirira kunonakidza kwechikafu chitsva uye zvakabikwa zvinhu kana kunhuhwirira kwakajeka kwemhepo inofefetera kwete kungokwezva vashanyi, asiwo zvisina kunanga vachengetedze munzvimbo yako.
Kana iwe uchida vatengi, shandisa iyi mienzaniso nguva nenguva paunenge uchimhanyisa bhizinesi rako. Mushure mekubudirira kuzviita mubhizinesi ravo, vanamuzvinabhizinesi vazhinji vanocherekedza kushanda kwavo kunooneka uye mutengo wakaderera wemari nenguva. Hazvibviri kutaura chaizvo kuti ungatsvaga sei vatengi, nekuti zvinoenderana nehuwandu hwezvinhu uye masevhisi aunopa. Asi tinogona kutaura nechivimbo kuti chigadzirwa chimwe nechimwe chine mutengi wacho.
KUCHENGETEDZA MATENDI
Mushure mekugadzirisa dambudziko rekutsvaga vatengi, zvakakosha kuyeuka chinhu chimwe chakareruka: hazvina kukwana kukwezva kutarisa kwemutengi, unofanirwa kuichengeta! Zvinoreva kuti zvakakosha kugara uchishanda nevashandi uye kuvadzidzisa. Mushure mezvose, mumwe nemumwe wavo anosungirwa kuyeuka kukosha kwemutengi wega anoshandisa masevhisi ako.
Zvinonyanya kukosha kucherechedza kuti nzira dzakatariswa dzekukwezva vatengi vanoshanyira chitoro chako kekutanga dzinosanganisirawo zvinogara zvichikurudzira kune vekare. Nzira dzakatove dzakaratidzwa dzichakubatsira kubata nebasa iri zvinobudirira. Ngatikuyeuchidzei kuti izvi zvinosanganisira kushambadzira, kukwidziridzwa nguva dzose uye kuravira kwemahara, pamwe nekugoverwa kwemapepa uye mabhuku ekushambadzira. Zvakare, haufanirwe kuregeredza kuunzwa kwemakadhi ekuderedzwa pamwe nemukana wekuunganidza mabhonasi ekutenga mune ramangwana.
MHEDZISO
Kupfupisa, zvakakosha kuratidza akati wandei maficha kubva pamusoro.
Nzira dzekushambadzira dzaunosarudza kusimudzira bhizinesi rako dzinotsamira chete pamari inoiswa mari uye yemhando yepamusoro yekutsvaga musika.
Usachengete mari kana uchimisa mutengo wekupedzisira wekukwezva mutengi uye edza kuita nzira dzese dzekusimudzira chigadzirwa chako.
Mari yese yaunoshandisa ichabhadhara, uye kushandisa huwandu hwakazara hwekuwedzera nhamba yevatengi ichakurumidza kuratidza kushanda kwayo uye kukunda hakuzoiti kuti urambe wakamirira kwenguva refu.
Tinokuda iwe kubudirira!