Customer acquisition cost (CAC) is another very important indicator for a company to organize itself and create new development strategies. all spending and investments made by consumers until they become customers of your business.
For the data provid by this indicator to be consider, the company must list all the investments made, from marketing actions, sales team, CRM, to transaction expenses.
After taking this information and adding
Up everything that was invest to acquire a customer, divide the value of this investment by the total number of customers in a given period and you will be able to identify the CAC.
This indicator is responsible for providing information to companies so that they can assess whether a given strategy to attract new customers is worthwhile or not. If the cost of acquiring a customer is higher than the average israel email list cost, it means that the business is suffering a certain loss and nes to rethink its actions.
Another very important indicator is LTV (Lifetime Value), which can be defin as all the value that the customer leaves in your company while he is link to your business or “customer lifetime value”.
If the value of this operation is lower than the LTV, it means that the result is not positive, and the business is spending more to capture a new customer than the return of this consumer to the company’s revenue.
5. Average purchase cycl
o you know how to calculate to begin he discussed the top issues the time it takes for a consumer to make a new purchase from your business? This information can be very useful for the sales, marketing and communications departments to create the best sales strategies. This data can be made available through an assessment of the average purchase cycle .
This indicator is responsible afb directory for identifying whether there is a purchasing pattern in different segments and whether users are accessing the website periodically, among other actions.