There and Back Again: How Toys from Smolensk Conquer the Foreign Market 19 February 2024 Alena and Vladimir Mikheyev from Smolensk start their business in 2015 from a corner of their friend’s carpentry workshop: here, with four hands.
By 2019, the Mikheyev workshop enter
The foreign market and sent boxes of wooden toys to the USA, Singapore and South Korea, Great Britain, Australia, Indonesia, Malaysia, and the Netherlands. It all end in 2022: the entrepreneurs had to urgently restructure and try to save their business in a chang world. Alena and Vladimir Mikheev told why they avoid loans and form their product range bas on customer requests.
How they conquer the foreign market and return
To the Russian buyer. Victoria Potapova Text: Victoria Potapova From Saint Petersburg to Smolensk Even before they met, Alena and Vladimir came up with the same idea. Both dream of working with their hands and for children. Alena’s first ucation was facebook database as a designer, she tri herself in a jewelry workshop, but did not like creating 3D models of jewelry on the computer.
Then she was offer to restore dolls at the Irkutsk Puppet Theater
I have a rare profession how many designers of puppet mechanics do you know? In the theater, I made closing eyes and opening mouths. S really lik it, but I want to grow. J went to St. Petersburg and enter the Academy of Theater Arts on a course the 5 sources of income from a blog with Valentina Khovraleva. She creat a department of puppet artists in our country and recruit the first 30 people.
I graduat from the university and stag plays for six years
Alena Mikheeva, co-founder of the workshop Vladimir Mikheev complet his studies in. S the specialty “Organization of cultural and mass tg data events and holidays” at the Smolensk State Institute of Arts. In his final years. A he got a job as a mastery teacher at a Waldorf school; in such ucational institutions.