Crisis Alert means that when information that may endanger the company is found online, an alarm will be sound , and the company will be notifi imm iately before the crisis escalates.
For example, when a stranger post
a forg notice with strong political overtones on the front of the store, “Tan Zai Yunnan Rice Noodles” encounter a huge crisis. However, the public relations team quickly issu a clarification statement and releas CCTV footage to reveal the truth within just three hours, which won enthusiastic praise from netizens. into an opportunity and avoid following in the footsteps of “Yoshinoya”, all thanks to Crisis Alert.
When politics gets involv in business, it is more complicat and more difficult to solve than any other problem. Therefore, Crisis Alert is a life-saving alarm that companies must have when they don’t know when politics will come knocking on their door.
AI technology combin with social
m ia rewrites the fate of enterprises
Today, AI technology has become very common, bringing convenience to many industries, and even bringing disruptive power to the marketing industry. Artificial intelligence can help marketers perform their work, enhance the efficiency of the entire marketing team, and even manage repetitive work, so that the least number of people can do the most work.
However, the scope of artificial intelligence is bc data mexico broad. What kind of AI technology can be integrat into social m ia to bring more profits to companies?
In the Hong Kong market, the more well-known AI technologies are chatbots and social listening.
In the past few years, the use
of chatbots on social m ia Facebook has increas from physical gym to virtual gym during lockdown dramatically. In the era of information explosion, users prefer to have someone provide information directly when searching rather than blindly searching on their own. Chatbots can respond to users in real time, efficiently answer users’ repetitive and trivial questions, and continue to learn so that they material data can answer deeper questions.
For example, Ricola, a famous Swiss mint candy manufacturer, has us Chatbot many times to answer user queries in real time on social m ia, or to conduct question-and-answer sessions in conjunction with social m ia games. This allows for closer interaction with users, increases user favorability toward the brand, and achieves brand promotion effects to attract more customers.