More and more companies are launching email marketing campaigns to communicate with or attract customers, but many believe that having an email list and an attractive campaign is enough. “If we don’t have a good strategy, email marketing won’t work in our favor.”
The team of email marketing experts from the Acrelia platform has identified the top ten most common mistakes made by Spanish companies, in order to draw up the definitive list of what not to do in email marketing. “Many companies claim that email marketing does not work for them, but the real problem is that they are not following good practices to achieve results.”
Not organizing database correctly
This is the most common mistake companies make in their email marketing campaigns. One of the most frequent errors is transferring more information than necessary to the database. According to Acrelia experts, “The email marketing tool is not a CRM, you only have to upload the data that allows you to personalize communications or segment users.” Another very common practice related to the database is to filter in the CRM and create a new list every time you send an email. This creates organizational chaos that prevents proper monitoring of users. “You end up having dozens of single-use lists that only complicate the management and evaluation of the performance of your emails.”
Not keeping CRM in sync
Companies do not usually update it with the unsubscribes. Complaints and bounces of the email addresses. That receive the communications sent in email marketing costa rica phone number material campaigns. It is important that there is a bidirectional synchronization. Although the email marketing tool is responsible for automatically processing the unsubscribes. That do not exist and spam complaints. This information has to be reflected in the company’s crm. In case other types of shipments are made or the email marketing platform is changed. This can be done in two ways: exporting the information. The email marketing tool or synchronizing them automatically via api.
Do not check lists
There are tools that detect incorrect email addresses. Those that do not exist, spam traps and inactive emails. Which is very useful for improving the deliverability of 10 reasons to create a blog if you are a student email marketing campaigns. There are many reasons why emails should be verified. The most important is that approximately 23% of the emails on a list are incorrect. Which affects the results of the campaign. Verifying the email list allows you to save money by avoiding sending to addresses that do not exist. Improve the reputation of the company as a sender. That it does not end up in the spam folder and connect with the real audience, among others. To verify email lists, you must choose a tool that offers a certain reliability when performing the tests.
Lack of planning
Like any other marketing action, email marketing egypt data must also be planned. The actions to be carried out must be identified on a calendar, especially for products or services that are subject to a certain time frame. In addition, when preparing the annual plan, special dates or periods must be taken into account.
Not setting goals for each shipment
In each campaign, it is necessary to be clear about the main objective: create a brand image, achieve sales, increase visits to the website, get subscribers… If there are several objectives, priorities and an order of execution must be established. If this is not done, the calls to action will not direct the user to a specific action and we will not achieve the expected results.